Billboard are designed to catch the attention and create a memorable impression very quickly, leaving the reader thinking about the ads after they have driven past it.

Billboard advertising is the process of using a large-scale print advertisement to market a company, brand, product, service, or campaign. Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians. They should be read in a short period of time as you pass by them at high speeds. Thus, there are usually only a few words, in a large print, and a humorous or interesting image in a brilliant color.

Billboard advertising is effective for building brand awareness and broadcasting your business to as many people as possible. Because they are in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods.

Successful billboards take viewers on a journey even if that journey is a four-second glimpse over the steering wheel. Most billboard designs tell this story with an imagery and possibly a text. In fact, most drivers stop reading after a few words. We use billboards to convey the essence of an idea or campaign rather than describing it with a text.

Drivers or passersby only have a few seconds to get a glimpse at your billboard. To reach the highest number of viewers, the billboard’s design has to be as simple and creative as possible, and should be in large, bold fonts against contrasting background colors as people may be passing by your billboard at the highest speed.