Who needs to see the message?
For a shop opening, think about the routes that connect nearby customers to the business. For an exhibition, consider visitors travelling from several parts of the city. Define the audience and campaign objective before deciding how many places you need.
What does the audience actually see?
Check which direction the face points, whether trees or buildings obscure it and whether people have time to understand the message. Request photographs from the approach, not just a close-up directly in front. A daytime photo cannot verify nighttime illumination.
Does the artwork fit the format?
A portrait layout squeezed into a landscape board weakens the design. Keep the intended aspect ratio, use a clear message and review the crop. Our playground lets you fit or crop an image without stretching it; the final production file still needs separate technical checks.
How will you compare and confirm?
Record the location, face, dimensions, proposed dates and questions for each option. Build a shortlist on the map and send one consistent brief. Confirm current availability, recent photos and booking terms directly before proceeding.
Frequently asked questions
Are map pins proof of audience numbers?
No. A pin identifies a place, not verified traffic or campaign reach. Ask for the source and measurement period of any audience figures supplied.
Should I choose several neighbouring boards?
That depends on your campaign objective and routes. Compare repeated exposure on one route with coverage of different routes before deciding.
