Define the decision
Are you introducing a business, promoting an event or reviewing how you communicate with customers? Share the objective, constraints and what you have tried so far.
Bring the context
Prepare your offer, audience description, existing materials and available campaign results. This gives the discussion a factual starting point rather than relying on assumptions about your customers.
Connect the channels
Consider how outdoor advertising and social content support the same message. Decide what each channel needs to communicate and what action you want interested people to take.
Agree on the next step
Confirm the deliverables, timetable and responsibilities before work begins. Any research, execution or ongoing management should be specified in the agreed scope; consultancy is not a guarantee of business results.
Frequently asked questions
What should I send first?
A short description of your business, the problem or campaign objective, your planned dates and the decisions you need help making.
